September 15


The Art of Storytelling: Utilizing Pie Charts in Data Visualization

By Bernadette Bautista

September 15, 2023

Data visualization can seem complex, especially when it comes to pie charts. Yet, these charts are effective tools for communicating data and telling compelling stories. Our blog post will guide you through the process of utilizing pie charts in your own data storytelling, making this seemingly daunting task easy and accessible.

Let’s dive into the art of crafting engaging visual narratives with pie charts!

The Power of Data Visualization in Storytelling

Data visualization plays a crucial role in storytelling by providing visual representations of complex data, allowing businesses and professionals to communicate their data narratives effectively.

Bar charts

Bar charts show data in a way that is easy to understand. They use bars of different heights to show numbers. More often, they are used to compare parts of a whole thing. The taller the bar, the bigger its part is in the total number.

Bar charts can be both vertical and horizontal depending on what you want to show or explain better. People prefer bar charts since it makes comparing numbers and seeing changes over time simple and clear.

Line charts

Line charts are a useful tool in data visualization. They show how data changes over time by connecting points on a graph with lines. Line charts are great for showing trends and patterns, allowing us to see the ups and downs in data over a period of time.

By plotting different variables against each other, line charts help us understand relationships between different factors. For example, we can use line charts to track sales performance over months or years, visualize stock market trends, or monitor temperature fluctuations throughout the day.

To create an effective line chart, it’s important to choose clear labels for both the x-axis (representing time) and the y-axis (representing quantities or values). It’s also helpful to use contrasting colors for different lines if there are multiple series being plotted.

Scatter plots

Scatter plots are a type of data visualization that helps us understand the relationship between two variables. They use dots or points on a graph to represent data points. The horizontal axis represents one variable, while the vertical axis represents the other variable.

By plotting these points, we can see patterns and trends in our data. Scatter plots are great for identifying correlations, outliers, and clusters in our data. They can be useful in fields like science, economics, and social sciences where understanding relationships is important.

To create an effective scatter plot, make sure to label your axes clearly and choose appropriate scales for each variable.

Pie charts

Pie charts are a popular data visualization tool that can be used to present information in a simple and visually appealing way. They are especially useful when showing the distribution of different categories within a whole.

Pie charts consist of sectors, each representing a category, and the size of each sector corresponds to the proportion it represents in relation to the whole. With their vibrant colors and easy-to-understand layout, pie charts make it easy for viewers to grasp key insights at a glance.

However, it’s important to use pie charts judiciously and consider other chart types depending on the nature of your data and the story you want to tell.

Area charts

Area charts are another type of visual representation that can be used to tell a story with data. They show how values change over time and are particularly useful for displaying trends or patterns.

With an area chart, the area below the line is filled with color, making it easy to see fluctuations in data quickly. This type of chart is great for comparing multiple categories at once and understanding the relationships between them.

By using different colors or shading, you can highlight different areas or categories within the chart, further enhancing its storytelling capabilities.

Utilizing Pie Charts in Data Visualization

Pie charts are a valuable tool in data visualization, offering benefits such as easily displaying parts of a whole and comparing proportions. When used effectively, they can enhance the clarity and understanding of complex data for business professionals.

Benefits of using pie charts

Pie charts are a valuable tool in data visualization because they allow us to easily compare parts of a whole. They are particularly useful when you want to show the proportion or distribution of different categories.

With just a glance, pie charts provide an intuitive and visual representation of complex data. This makes them ideal for presenting information to a wide range of audiences, including business professionals and those with limited understanding of data analysis.

By using pie charts effectively, you can enhance your data storytelling and communicate your message in an engaging and accessible way.

When to use pie charts

Use pie charts when you want to show how parts contribute to a whole. For example, if you want to display the different market shares of competing companies, or the distribution of expenses in a budget, a pie chart can be effective.

It allows viewers to easily understand proportions and compare categories at a glance. However, keep in mind that pie charts work best when there are only a few categories and when the differences between them are clear.

How to create effective pie charts

To create effective pie charts, it’s important to follow a few key steps. First, make sure that the data you’re representing is suited for a pie chart. Pie charts work best when you have categorical or nominal data, such as different categories or parts of a whole.

Next, choose relevant and contrasting colors for each segment of the chart to ensure clarity and understanding. Keep the number of slices limited to avoid clutter and confusion. Label each slice with clear descriptions or percentages to provide accurate information at a glance.

Finally, consider adding additional elements like titles and legends to further enhance the presentation of your data visualization.

Common criticisms of pie charts

Pie charts are not without their critics. One common criticism is that they can be difficult to interpret accurately. Because the size of each slice represents a proportion or percentage, it can sometimes be challenging to determine precise values.

Another criticism is that pie charts may not be the best choice for displaying large datasets with many categories. When there are too many slices, the chart can become crowded and confusing, making it harder for viewers to understand the information being presented.

Some also argue that other types of visualizations, such as bar charts or line graphs, may convey data more effectively in certain situations. Ultimately, whether or not to use a pie chart depends on the context and purpose of your data visualization project.

Creating Compelling and Appealing Visualizations

Learn how to choose the right colors, apply design principles, and present data effectively to create visually compelling and appealing visualizations that captivate your audience.

Master the art of data storytelling through engaging visual narratives that bring complex data to life.

Choosing the right colors

Choosing the right colors is an important aspect of creating compelling and appealing visualizations. The colors you use can enhance the message you want to convey and make your data more visually engaging.

When choosing colors, consider their meaning and associations. Use contrasting colors to highlight different categories or segments in a pie chart. Ensure that the color scheme is easy to read, especially for those with color vision deficiencies.

Experiment with different color combinations to find what works best for your data visualization.

Design principles for data visualization

When creating data visualizations, it is important to follow certain design principles to ensure that the information is effectively communicated. One key principle is choosing the right colors for your visualizations.

Colors should be used purposefully to enhance understanding and highlight important data points. Another principle is considering the layout and organization of your visualization, making sure that it is intuitive and easy to interpret.

Additionally, using appropriate chart types for different types of data can greatly improve clarity and comprehension. By applying these design principles, you can create visually appealing and informative data visualizations that effectively convey your message.

Tips for presenting data effectively

To effectively present data, there are some important tips to keep in mind. Firstly, use clear and concise labels for your charts or graphs so that the audience can quickly understand what they are looking at.

Secondly, choose colors that enhance the readability of your visualizations – avoid using too many bright colors or color combinations that may be difficult to distinguish. Thirdly, make sure to include a title or caption that summarizes the main message or insight from the data.

Lastly, consider adding annotations or callouts to highlight important points and guide the reader’s attention towards key findings in your data visualization. By following these tips, you can create engaging and informative presentations of your data.


In conclusion, pie charts can be a powerful tool for storytelling through data visualization. They provide a clear and concise way to represent complex information, making it easier for business professionals to understand and interpret data.

By mastering the art of creating effective and visually appealing pie charts, one can enhance their data storytelling skills and communicate information in an engaging manner. So, embrace the power of pie charts and take your data analysis to the next level!


1. What does “The Art of Storytelling: Utilizing Pie Charts in Data Visualization” mean?

It means using techniques like pie charts to share data stories. It is a part of mastering data visualization skills.

2. Why are python charting techniques used in data storytelling strategies?

Python charting techniques help to make complex data easy to understand. They give shape to engaging data narratives.

3. How do preattentive attributes add value in visual narratives?

Preattentive attributes hold the viewer’s eye even before they know it! These affordances play a big role in holding attention and making clear design principles in data communication.

4. Is understanding how to interpret and present essential for creating effective visuals?

Yes! Understanding the skill of interpreting your analytics and knowing how best to present them, guides you on your way towards mastering key processes of information visualization.

5. How does one learn about ‘The Art of Storytelling: Utilizing Pie Charts in Data Visualization’?

You can learn this art through available guides that teach about pie charts, Python skills, and other important tools used as part of essential visualization skills.

Bernadette Bautista

About the author

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